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Welcome to the On Demand Page for Belfast Digital Marketing, Media and Advertising Conference.

Master Classes (On Demand)

Wednesday, June 24th, 2020
Below are the slide decks for all the Master Classes on Wednesday, June 24th, 2020 at the ANZ Stadium in Sydney, Australia.

APAC-2020-01
Digital Strategy Master Class
Stuart La Brooy
Marketing Director, Asia & Strategic Partnerships
Diageo Asia
Overview
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Overview
Marketing has never been more complex. As we face an increasingly sophisticated and demanding consumer, more media touchpoints, constantly evolving technology, faster content cycles and a veritable flood of Big Data, it is becoming increasingly apparent that we need to rethink our marketing approaches and processes at a fundamental level. Leveraging over a decade of experience driving marketing transformation across three separate industries, Stuart shares his insights and philosophy on the key disciplines, mindsets and processes that will help set you and your teams up for the chaotic world brands will face in the next ten years.

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APAC-2020-02
Converting Through Content Master Class
Helena Gamvros
Head of Sales, Brand & Agency, SEA & GCR
Outbrain
Overview
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Overview
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
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APAC-2020-03
Conversational Marketing Master Class
Tony Eades
Chief Strategy Officer
Salted Stone
Overview
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Overview
How engaged is your brand with your prospects and customers?

Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of quick message and those three little dots signaling a reply.

Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on – phone, text, Facebook Messenger, email, Slack, and more.

Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience and real-time data are driving today’s marketing and sales experience.

Be prepared to discover:

• Why the Marketing Funnel is dead and the customer centric Fly Wheel is the key
• How chat bots are blurring the line between marketing, sales and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you

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APAC-2020-04
Customer Acquisition Master Class
Sonal Shah
B2B Marketing Lead – Cross Border & Emerging Markets
PayPal
Overview
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Overview
LTV in the User Acquisition Equation – Playing the Long Game. The benchmark of a successful marketing strategy hinges on a continual increase in customer acquisition numbers at an ever-decreasing acquisition cost. This approach, though efficient and expected, forces even strategic marketers into taking a short-term view, resulting in leaky funnels and increasing retention costs. In this chat, we will explore strategies to take a more holistic, long term view – by moving from Cost of New Acquisition to a more balanced LTV:CAC view. Find inspiration in dissecting the funnel, hacking a smart acquisition strategy that aids retention, engagement and churn reduction to positively contribute to revenue goals.
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APAC-2020-05
Personalizing the Customer Experience with a Customer Data Platform Master Class
Sean Valencia
Marketing Strategist
Arm Treasure Data
Overview
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Overview
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store.  Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
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General Sessions (On Demand)

Thursday, June 25th, 2020
Below are the slide decks for all the General Sessions on Thursday, June 25th, 2020 at the ANZ Stadium in Sydney, Australia.

APAC-2020-06
The Marketing Abyss – Widening Gap Between Customers & Brands
Aashay Shah
Client Lead
NEO Media World
Overview
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Overview
What does the road from bridging the gap to building the bridge look like for brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. This panel will discuss why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.
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APAC-2020-07
Accelerate Your ROI with Marketing Automation
Andrew Chow
Branding Consultant
Ideas & Concepts
Overview
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Overview
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
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APAC-2020-08
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge
Rahul Mudgal
Global Marketing Director
DOCOMO Digital
Overview
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Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Discover how marketing may be changing in the age of AI, 5G and mixed reality.
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APAC-2020-09
Effective Growth Marketing in a Dynamic Environment
Arun Rawat
Market Growth Lead, Oceania
Skyscanner
Overview
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Overview
I will present on some successful and efficient (high impact low effort) growth strategies which we adopt at Skyscanner to sustain accelerated growth. I will also touch upon how we can learn from one market and apply tactics to another in a sustainable manner.
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APAC-2020-10
Augmenting Content Personalization to Marketing Channelization
Bharat Gawra
Global Head – Sales & Marketing
LPC Advisors
Overview
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Overview
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
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APAC-2020-11
Understanding and Engaging the New Consumer
Tony Eades
Brand Futurist and Chief Strategy Officer
Salted Stone
Overview
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Overview
Forget about sales and marketing – today it’s all about SMarketing. Forget about B2C or B2B – it’s all B2H (Business to Human). And forget about the ‘funnel’ it’s time to embrace the flywheel! Ask yourself, how relevant is your brand today? And what will your brand experience feel like in 2030?

It starts with knowing your market. The generation X, Y and Z are already here but are you ready for the Alpha’s? In 1900 human knowledge was doubling every century, by 1945 every 25 years and today, every 13 months. Are you keeping up?

In this masterclass Tony will take a dive into the future and unpack what’s trending now so business leaders and marketers can future proof their businesses for the ride ahead. From website personalisation to voice search, social engagement to big data … strap on your seatbelt for this session!

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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5 Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.